This is a WIP page, where I collect all blogs, portals, articles etc. I believe that are worth-sharing & must read. I’ll try to update it regularly 😉
His books are bestsellers, his talks are viral. One of the most reputable marketing gurus, talking about marketing in the digital era & business mindset. Mass TV advertising is over and you need to be ready to change this mentality & adapt to new & more effective strategies.
Must Read Article: Every Marketing Challenge Revolve Around These Questions
Tip: become subscriber you will love his e-mail approach.
The “God” of digital analytics. All of his articles are must-read. You might need a day or two to finish one article (most of his blog posts are quite long) but they definitely worth it. What do you think when someone says: All data in aggregate is “crap?
Must Read Article: Digital Marketing & Measurement Model
Tip: Read users comments as well, some of them are very useful and you can find relevant Avinash’s answers as well.
Clearly, one of the best social media blogs with interesting experiments & useful content. Startup life challenges, interesting management approaches & social media hacks are there waiting from you to read them. Articles that drive action, best practices according to actual tests & real data (not just benchmarks).
Tip: Use their software, it works!
A complete portal for modern marketing & growth hacking. Literally, you can find everything there. Don’t forget to check AMA’s & case studies.
Must Read Article: The Holy Grail of Traction
Tip: Growth hacking is here to stay, do not ignore it.
THE website for SEO. You can find quality articles from readers as well.
Must Read Article: 91 Points Checklist for e-Commerce Conversion Optimization
Tip: Check their “whiteboard Friday” section.
This is where “Inbound Marketing” was born! A “gem” for B2B Marketing strategies & tactics. Great source for salespeople as well.
Must Read Article: How Redesigning Hubspot’s Website Doubled Conversion Rates
Tip: Use their CRM (it is free).
The “alternative” source for SEO. Although it’s not the #1 SEO site, it definitely has a lot of hacks & stories that are worthwhile.
Tip: It is not about “blackhat” techniques (only).
The only available source about Agile Marketing methodologies, owned by Jim Ewel. Agile Marketing is not widely adopted across marketing landscape but due to increased complexity of marketing actions (especially digital oriented initiative) it’s becoming popular.
The one and only Facebook certification, made by Facebook. (careful marketers, it is advanced 😉 )
Google Analytics & Google AdWords are the knowledge foundation for every digital advertiser out there.
Do you want to learn about Inbound Marketing? This is the place!
If you want to learn what is CRO (Conversion Rate Optimization) and understand that marketing isn’t only about advertising but product as well, then you should check this out. (Note: I haven’t completed yet, but I am on my way)
One of the greatest conferences for growth & marketing with nice presentations that inspire & provide actionable insights. Enjoy!
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