Product management is a relatively new job. The rise of software & e-commerce business, increased the need for Product managers. Many people ask me what is the most efficient way for someone to enter into Product …
Blog Posts
There are many methods that are used to cross-check tools’ efficiency and data health. Test traffic feature in Google Analytics, sandbox environment in Adjust (app tracking) and A/A test in Optimizely. But what is happening with …
![The Obstacle is the Way [Book Review]](https://kgiamalis.com/wp-content/uploads/9781781251492-260x205.jpg)
We live in a historical era. The last time a major pandemic disease occurred was about 100 years ago. Spanish Flu or 1918 flu pandemic lasted for two years, infected 500 million people, and killed from …
![What is a good conversion rate? [Examples included]](https://kgiamalis.com/wp-content/uploads/photo-1526628953301-3e589a6a8b74-267x205.jpg)
Conversion rate as a must-have product metric Conversion rate (aka CVR) is one of the most popular performance metrics, especially for digital platforms. Simply put, it’s the ratio of transactions to sessions, expressed as a percentage. …
![REWORK [Book Review]](https://kgiamalis.com/wp-content/uploads/REWORK-book-review-267x205.png)
REWORK is a very interesting book about the modern working lifestyle. It is written by Jason Fried & David Heinemeier Hansson and a New York Times bestseller. The company behind this book is 37signals.com which is …
Decision-making, marketing, product management, business, innovation, culture. Data-driven “everything” is a trend. We live in the era of big data, there is a ton of data about everything and there are tools such as Google Analytics …
![What I’ve learned in Digital Elite Camp [10+ Key Takeaways]](https://kgiamalis.com/wp-content/uploads/ilya-orehov-57808.jpg)
Estonia For The Win Tallinn is the capital of Estonia which is one of the most advanced countries in terms of digital governance & operations. The city is not so big but it’s very beautiful and …
Email marketing is one of the first digital marketing channels. In general, most of the time when it comes to email marketing, users are seeking relevance & value while marketers are looking for sales & revenue. …
Attribution models help assign credit for sales and conversions to touchpoints in conversion paths and they are part of fundamental optimization techniques for marketing channels. Although it’s not hot topic (like conversion attribution window), it is …
![Building Actionable Data Driven Buyer Personas [Examples included]](https://kgiamalis.com/wp-content/uploads/patrick-tomasso-88317.jpg)
After gathering valuable data-driven information from our platforms, it’s time to build actionable buyer personas that can be applied to performance marketing campaigns and help us shape an effective & relevant communication/targeting strategy. We use a template …