After 5 years of practicing Agile Marketing and its principles, myself and the marketing team decided to write a book that describes the way we created our own agile framework that called Nero. It is based on agile, lean and even waterfall techniques that we explored and eventually adopted in order to optimize our everyday job and the marketing performance outcome. Nero has two pillars:
The first one is about the way we collaborate and work. How we plan our work using OKRs, how we collaborate between our sub-teams and other departments and how we managed to scale from a 6-people team to a multidisciplinary department of 25 people (and counting).
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The second one is about the way we handle and optimize our performance marketing campaigns. We developed this approach using agile, performance & analytics principles that allow us to iterate faster and deliver better outcomes with the same budget.
Currently the book is available on in kindle and other digital editions. We will provide paperback versions within 2021. You can buy it from the links below: