Menu
  • Home
  • About Me
  • Resources
    • Steal my knowledge
    • Book suggestions
  • Contact

Giamalis.

Pragmatic Product Management

Category: Analytics

→

“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” — Jim Barksdale

kgiamalis
What is a good conversion rate? [Examples included]

What is a good conversion rate? [Examples included]

In Analytics, MarketingTags #cvrOctober 1, 2020

Conversion rate as a must-have product metric Conversion rate (aka CVR) is one of the most popular performance metrics, especially for digital platforms. Simply put, it’s the ratio of transactions to sessions, expressed as a percentage. …

Read more
kgiamalis
Please, don’t measure everything.

Please, don’t measure everything.

In AnalyticsOctober 29, 2018

Decision-making, marketing, product management, business, innovation, culture. Data-driven “everything” is a trend. We live in the era of big data, there is a ton of data about everything and there are tools such as Google Analytics …

Read more
kgiamalis
Marketing Attribution Models: Go Beyond Last Click

Marketing Attribution Models: Go Beyond Last Click

In AnalyticsApril 10, 2017

Attribution models help assign credit for sales and conversions to touchpoints in conversion paths and they are part of fundamental optimization techniques for marketing channels. Although it’s not hot topic (like conversion attribution window), it is …

Read more
kgiamalis
Conversion Attribution Window: Set The Best

Conversion Attribution Window: Set The Best

In AnalyticsFebruary 20, 2017

If I’d say that conversion attribution window is a hot topic I’ll lie. BUT the way that you’ll set (or just keep default option) your conversion attribution windows for campaigns & GA will define your performance …

Read more

Site Footer

Recent Posts

  • How I build a simple Chrome extension in 3 hours (using ChatGPT)
  • How an assessment for PM Growth looks like?
  • The strangest A/B test ever
  • The Obstacle is the Way [Book Review]
  • What is a good conversion rate? [Examples included]

Categories

  • AI (1)
  • Analytics (4)
  • Books (2)
  • Leadership (2)
  • Marketing (6)
  • Product (2)

Like my posts? Become a Subscriber!

Connect with me

Konstantinos Giamalis | All rights reserved 2020 | We are what we read.