![What is a good conversion rate? [Examples included]](https://kgiamalis.com/wp-content/uploads/photo-1526628953301-3e589a6a8b74-267x205.jpg)
Conversion rate as a must-have product metric Conversion rate (aka CVR) is one of the most popular performance metrics, especially for digital platforms. Simply put, it’s the ratio of transactions to sessions, expressed as a percentage. …
Category: Analytics
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“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” — Jim Barksdale
Decision-making, marketing, product management, business, innovation, culture. Data-driven “everything” is a trend. We live in the era of big data, there is a ton of data about everything and there are tools such as Google Analytics …
Attribution models help assign credit for sales and conversions to touchpoints in conversion paths and they are part of fundamental optimization techniques for marketing channels. Although it’s not hot topic (like conversion attribution window), it is …
If I’d say that conversion attribution window is a hot topic I’ll lie. BUT the way that you’ll set (or just keep default option) your conversion attribution windows for campaigns & GA will define your performance …