There are many methods that are used to cross-check tools’ efficiency and data health. Test traffic feature in Google Analytics, sandbox environment in Adjust (app tracking) and A/A test in Optimizely. But what is happening with …
Category: Marketing
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“The best marketing strategy ever: CARE.” –Gary Vaynerchuk
![What is a good conversion rate? [Examples included]](https://kgiamalis.com/wp-content/uploads/photo-1526628953301-3e589a6a8b74-267x205.jpg)
Conversion rate as a must-have product metric Conversion rate (aka CVR) is one of the most popular performance metrics, especially for digital platforms. Simply put, it’s the ratio of transactions to sessions, expressed as a percentage. …
![What I’ve learned in Digital Elite Camp [10+ Key Takeaways]](https://kgiamalis.com/wp-content/uploads/ilya-orehov-57808.jpg)
Estonia For The Win Tallinn is the capital of Estonia which is one of the most advanced countries in terms of digital governance & operations. The city is not so big but it’s very beautiful and …
Email marketing is one of the first digital marketing channels. In general, most of the time when it comes to email marketing, users are seeking relevance & value while marketers are looking for sales & revenue. …
![Building Actionable Data Driven Buyer Personas [Examples included]](https://kgiamalis.com/wp-content/uploads/patrick-tomasso-88317.jpg)
After gathering valuable data-driven information from our platforms, it’s time to build actionable buyer personas that can be applied to performance marketing campaigns and help us shape an effective & relevant communication/targeting strategy. We use a template …
![The First Step for Data-Driven Buyer Personas [How-To Guide]](https://kgiamalis.com/wp-content/uploads/luis-llerena-18011.jpg)
Since the dawn of marketing, buyer personas were the targeting & messaging core for every brand. Now that the era of mass advertising is dying, and digital marketing providing us with powerful capabilities (from user targeting …