After gathering valuable data-driven information from our platforms, it’s time to build actionable buyer personas that can be applied to performance marketing campaigns and help us shape an effective & relevant communication/targeting strategy. We use a template …
Blog Posts
Since the dawn of marketing, buyer personas were the targeting & messaging core for every brand. Now that the era of mass advertising is dying, and digital marketing providing us with powerful capabilities (from user targeting …
If I’d say that conversion attribution window is a hot topic I’ll lie. BUT the way that you’ll set (or just keep default option) your conversion attribution windows for campaigns & GA will define your performance …