![Building Actionable Data Driven Buyer Personas [Examples included]](https://kgiamalis.com/wp-content/uploads/patrick-tomasso-88317.jpg)
After gathering valuable data-driven information from our platforms, it’s time to build actionable buyer personas that can be applied to performance marketing campaigns and help us shape an effective & relevant communication/targeting strategy. We use a template …
Blog Posts
![The First Step for Data-Driven Buyer Personas [How-To Guide]](https://kgiamalis.com/wp-content/uploads/luis-llerena-18011.jpg)
Since the dawn of marketing, buyer personas were the targeting & messaging core for every brand. Now that the era of mass advertising is dying, and digital marketing providing us with powerful capabilities (from user targeting …
If I’d say that conversion attribution window is a hot topic I’ll lie. BUT the way that you’ll set (or just keep default option) your conversion attribution windows for campaigns & GA will define your performance …