![What I’ve learned in Digital Elite Camp [10+ Key Takeaways]](https://kgiamalis.com/wp-content/uploads/ilya-orehov-57808.jpg)
Estonia For The Win Tallinn is the capital of Estonia which is one of the most advanced countries in terms of digital governance & operations. The city is not so big but it’s very beautiful and …
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Email marketing is one of the first digital marketing channels. In general, most of the time when it comes to email marketing, users are seeking relevance & value while marketers are looking for sales & revenue. …
Attribution models help assign credit for sales and conversions to touchpoints in conversion paths and they are part of fundamental optimization techniques for marketing channels. Although it’s not hot topic (like conversion attribution window), it is …
![Building Actionable Data Driven Buyer Personas [Examples included]](https://kgiamalis.com/wp-content/uploads/patrick-tomasso-88317.jpg)
After gathering valuable data-driven information from our platforms, it’s time to build actionable buyer personas that can be applied to performance marketing campaigns and help us shape an effective & relevant communication/targeting strategy. We use a template …
![The First Step for Data-Driven Buyer Personas [How-To Guide]](https://kgiamalis.com/wp-content/uploads/luis-llerena-18011.jpg)
Since the dawn of marketing, buyer personas were the targeting & messaging core for every brand. Now that the era of mass advertising is dying, and digital marketing providing us with powerful capabilities (from user targeting …
If I’d say that conversion attribution window is a hot topic I’ll lie. BUT the way that you’ll set (or just keep default option) your conversion attribution windows for campaigns & GA will define your performance …